We live in a time where artificial intelligence (AI) is everywhere, and it’s hard to deny how much it’s changed the game in advertising, design, and creativity. These tools are fast, efficient, and seem to have answers for everything, but what happens when we rely on them too much and everything starts to look the same?
AI can generate thousands of things in seconds: logos, texts, campaigns… anything you want! But here’s the thing: everything it creates is based on existing patterns and data. That means that, although it’s functional, it often lacks soul, that unique spark that truly connects with people. And in advertising and design, that connection is EVERYTHING.
This is where creatives, advertisers, designers, and experts come in. They’re the ones who can take an idea, inject emotion into it, and turn it into something that doesn’t just look good, but feels right. Because, in the end, the success of a campaign or design isn’t just about how it looks; it’s about how it makes people feel.
And it’s not just about any professional. Experience, mistakes, learning over time – all of that plays a key role in the success of what’s being created. A creative with years of experience doesn’t just know what works, but also why it works, and more importantly, knows how to adjust when things don’t go as planned. Those lessons, sometimes hard-learned, are what truly make the difference. Over time, a professional learns to understand the emotions and needs of the audience in a way that AI simply can’t replicate. That intuition, that sharp instinct, only comes with time and practice. So, when we talk about an expert, we’re talking about someone who has lived, learned, and grown in the world of design and advertising, someone who knows how to transform an idea into an experience that truly resonates with people.
Of course, this isn’t about putting AI down. Not at all. It’s an amazing tool that helps us streamline processes and take ideas further, but it can’t do everything on its own. The human touch is key to adding depth, authenticity, and, most importantly, that ability to emotionally connect which no machine can replicate.
If all brands use AI for their campaigns without a human filter behind them, we end up seeing the same thing over and over. Who wants their brand to be just another one in the crowd? This is where the experience and vision of experts make the difference. They can take what AI creates, tweak it, refine it, and turn it into something that tells a unique story.
In short, AI is like a tool in a toolbox. It’s helpful and can save time, but the one who really builds something memorable is the human using it. Because, at the end of the day, creativity isn’t just about technology; it’s about emotions, connections, and humanity. And that’s something no machine can replace.
So yes, AI is great, but never underestimate the power of the human touch in art, advertising, and design. That’s where the real magic happens.